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Marketing
Casting a Wide Net is NOT The Answer
I'm somewhat known for my rants when something gets under my skin. And lazy marketing is definitely one of the things that gets under my skin.
The last few days my newsfeed has been crammed with ads for quick fixes to grow my business from 0 to 7 figures in an arbitrarily short amount of time. Usually by watching a 30-minute free masterclass or downloading a 2-page PDF.
I haven’t heard of the majority of the marketers who are showing up in my feed lately. That’s not what I'm taking issue wit…